Posted by Leefe on 29 August 2010 – 11:03 pm
Outside Capital Square in Sydney CBD today there were 3 mangaesk character. All emblazed with WD logos. ie promoting Western Digital.
Looking like something you might see in Tokyo, manga style characters walking around, handing out trinkets to add to your keitai (mobile phone). But what is the point? Really, how many people are going to walk by and notice them? And know what they are?
My first impression was they were there to increase brand recognition. Most people just think about what size hard drive they have, not what brand it is. So why not make people brand aware?
But it appear there are other motives too.
I found on OzBargin a promotion of WD hard drives, that requires you to buy from a store at Capital Square. So, they were there to entice people into one of the computer shops to take advantage of the current off.
I don’t think it was working though. No signage explaining the point of the characters. Or the availability of the promotion.
Lots of people took their photo with them. And they are recognised on at least one blog. So maybe it worked best for brand recognition.
Posted by Leefe on 12 August 2010 – 11:09 am
Tony Abbott, Tony Smith and Malcolm Turnbull tryout the new Liberal broadband policy.
Surfing the Internet, just lookout for the last mile.

Posted by Leefe on 3 August 2010 – 11:10 pm

Has anyone else noticed that the face staring out the StarCraft II box looks a lot like Michael Keaton?
No, is seem not.
Searching Google only found one other mention of this.
Maybe everyone else is just too interested in playing the game to look at the box?
I’d just like to thank my movie fanatic sister for pointing this out.
Posted by Leefe on 4 July 2010 – 10:06 pm
Filed under Tech
Tagged as broadband, ISP
My ISP has just increased the monthly download quota. Going from a reasonable 30 GB peak and 30 GB off-peak, to more impressive 50 GB for both.
And it only increased to 30GB for both from 15GB/20GB peak/off-peak last December.
There is the question though of ‘What do you do with 50GB between 2am and 8am?‘. Off-peak being restricted to a 6 hour block in the wee hours of the morning.
So, to help answer this difficult question I put together a short list of things you could do:
- Scheduled backup to remote location
- Scheduled backup from remote location
Not that they are the only ISP to offer a large off-peak quota that nobody will ever use. Really, its all just a marketing ploy to make it look like everyone gets twice as much quota.
And I’m sure the ISP would not want anyone to be using the quota for file sharing.
Posted by Leefe on 14 June 2010 – 9:59 pm
The computer places its call… Hello… Yes… No… Yes… Yes.. No. No. No. Ahhh…..
What do computers talk about? And don’t they sometimes sound a little frantic?
This is an experimental piece. I was interested to try writing a tune using some of the sound effects that come with Garage Band.
Have a listen at MacJams: Frantic Computer
Posted by Leefe on 17 May 2010 – 5:40 pm
A cartoon inspired by the appearance of Clive Hamilton on the Four Corners episode last week. Maybe it was before I fixed the aspect ratio in iView, but Clive reminded me of the Emperor from Star Wars.

Posted by Leefe on 14 May 2010 – 10:42 pm
Most people have mobile phones to answer phone calls. And while I see the need for that too, I find it fills the need to have a convenient camera to take pics of interesting things you see.
Having a phone in your pocket all the time to take interesting picture is good, but sometimes camera phones leave a bit to be desired. A bit grainy, sometimes blurry or not exposed quite right. Like my phone below. Nice composition, but the picture seems a little washed.
Anybody have good advice on what mobile phone have good cameras?

Posted by Leefe on 22 April 2010 – 11:22 pm
The latest craze. Set to replace Minesweeper as the number one game (time waster) on corporate Windows XP machine
McAfee Brickout
Appearing on a computer near you…

Posted by Leefe on 16 April 2010 – 6:58 pm
The term RC keeps getting rolled out when referring to what the filters will block.
But what does RC actually stand for? Rudd and Conroy.

Posted by Leefe on 16 April 2010 – 12:21 pm
The current attitude by the Australian government about the Internet filter is a worry. A self righteous disdain for anybody else’s opinion. Or the collateral damage that they will cause.
Reminds me of the Lieutenant Colonel from Apocalypse Now, who took joy in the deployment of napalm with no regard for the collateral damage.
