Tag Archives: Email

How competant is your advertising agency?

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Incompetent advertiserThink your target market is a monorail user? Want to display ads to people as they zip past above the city? These people might be right for you, or maybe not.

Walking through The Galleries Victoria I noticed an advertisement trying to sell advertising space on the monorail station. All the information you need to get in contact with them, phone, mobile and email. But this last one made me shake my head.

The number of companies that think a companyname@isp email address is an ok corporate image astounds me. And to see a company that deals with advertising not understanding this is more worrying.

If you are a company or sole trader get yourself a domain and use that for advertising (web and email). Australian domains are really not that expensive. It will make you look more like a company and less like someone that operates out of their mom’s garage.

Incompetent advertiser

Fake perl in oyster, read all about it

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As it happens there is a man selling Sydney Rock Oysters laced with Viagra. His idea was to produce a super aphrodisiac. Perhaps a smart marketing move, unfortunately the same can’t be said about his Internet usage.

He has been trying to promote the idea through a website. And when an email from Google arrived saying saying it was the “fastest growing internet story since 9/11” he went straight to the media.

A story in the Sydney Morning Herald details how the wool was putted over his eyes.

My favourite quote from the story is:

“Obviously, I’m not dumb, if I’d knew there was anything wrong with it at that point I’d have gone ’shit I’m not going to put that on national television on Sunday night’.”

No, he is obviously just gullible and didn’t think to check the email authenticity.

Why would Hormel Foods name its product after junk email?

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Hormel Foods, the producer of the canned pork product Spam is trying to stop the dilution of its product name. It doesn’t mind too much that “spam” has become a colloquial term referring to junk email. What it objects to is use of the word “spam” in naming commercial products.

The EU trademark office has rejected its application. Citing the high count of sites using the junk mail meaning in Google. The second site when I checked was “spam.com“, the spiced ham fan club. So its not like it doesn’t appear at all.

I suppose the moral of this story is trademark your product name ASAP.

Incase or In Case ?

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I have seen a number of people write incase when they really mean in case.

What’s the difference?

Incase refers to being enclosed within. Like “Incase that penguin in ice”. Also spelt encase.

Where as in case refers to doing something ‘in the event of’ or ‘as a precausion’. eg “you better set the penguin trap, just in case”

What happened to salearn?

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As a displacement activity to studying I decided to train SpamAssassin with the last few months of spam email. Uploaded the mailbox of spam to the server and entered the command salearn and got the error salearn: command not found.

Searching the SpamAssassin site and wiki were no help. After a bit of googling I discovered that the correct command is sa-learn, hmm. But the SpamAssassin wiki didn’t even have a page about that. OK, searching for that as a title found nothing, searching for it in the text produced a number or results.

So for those people forgetting the dash and people clicking the title search button rather than the text button I have added salearn and sa-learn pages that direct to the page with the required info. :)

SpamAssassin wiki: salearn, sa-learn, BayesInSpamAssassin

Turn off HTML in email -HOWTO

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I prefer not to receive email sent as html. After explaining to people too many times why you should use plain text rather than html email I decided to write it up as a document.

Below is a link to version 0.5 of the documentation I have written. Why you should turn of html email, and how to do it in most common email programs.

Turn off HTML in email - HOWTO