This hair dresser offers ‘Full Head Foils’.
Something to protect against those annoying Orbital Mind Control Satellites?
Tag Archives: photo
Does WD need cartoon characters to reinforce brand recognition?
Outside Capital Square in Sydney CBD today there were 3 mangaesk character. All emblazed with WD logos. ie promoting Western Digital.
Looking like something you might see in Tokyo, manga style characters walking around, handing out trinkets to add to your keitai (mobile phone). But what is the point? Really, how many people are going to walk by and notice them? And know what they are?
My first impression was they were there to increase brand recognition. Most people just think about what size hard drive they have, not what brand it is. So why not make people brand aware?
But it appear there are other motives too.
I found on OzBargin a promotion of WD hard drives, that requires you to buy from a store at Capital Square. So, they were there to entice people into one of the computer shops to take advantage of the current off.
I don’t think it was working though. No signage explaining the point of the characters. Or the availability of the promotion.
Lots of people took their photo with them. And they are recognised on at least one blog. So maybe it worked best for brand recognition.
Federal Election 2010 flickr group #AusVotes
Today was the Australian Federal election. After creating a flicker group for the 2007 election, I realised I should do one for this election too.
Go visit the Federal Election 2010 flickr group. Add your photos and peruse the photos that others have added.
$3 August at Sushi Train Town Hall
For the month of August Sushi Train at Town Hall is offering all plates for $3.
Go forth and gorge yourselves.
Edit: Just noticed the Sushi Train blog post on the deal here.










