''A LOT of advertising is based on brands pretending that they're your friends. Brands are not my friends. I don't believe that Apple, Google and Facebook are my friends or have my best interests at heart.'' Fighting words, and curious ones, too from the writer and co-creator of a high-rating show, and now book, about the ad industry.
Mobile carriers like Telstra and Optus will soon be required to give emergency organisations the location of a mobile phone in situations where a person cannot describe where they are. The Australian Communications and Media Authority (ACMA) released today a consultation paper seeking comment on amendments to the law requiring mobile carriers to "provide the most precise location information they have available on request from an emergency service organisation".