Get on the ethical coffee bandwgon

The ethical coffee bandwagonIs ethics a current fad, or do businesses actually believe in it?

I noticed this sign outside the Starbucks in George Street, Sydney yesterday. Apparently now all their coffee is sourced ethically.

The espresso in your favourite Starbucks’ beverages is bold, rich and 100% responsibly grown and ethically traded.

So, while I don’t think it is bad to be ethical, I feels like ethical is the new green.

Am I being too cynical? Do all the companies that spruik their green and ethical credentials really believe them, or is it just a marketing ploy?

Not being a drinker of coffee myself, I just hope my hot chocolate doesn’t also contain ethical espresso.

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