Cadbury Dairy Milk 200g blocks, marked as 220g block on the sale tag
It was great to find 220g blocks of Cadbury Dairy Milk chocolate on special at Woolworths yesterday. Down 20% to only $350, or $1.59 per 100g.
Which looks like a good deal, until you realise they are all 200g blocks. So really $1.75 per 100g.
So who’s job is it to make sure that shelf labelling is correct? Is this a misleading advertising issue? A unit pricing issue? Or something else?
There were at least 12 mislabeled sale tags for chocolate on the shelves. And the incorrect tags have been up since 22 April. (dates are at the botton of the tags)
Of cource, the sale is probably to distract from Cadbury shrinking 220g chocolate blocks.
Woolworths is an easy target so I can’t decide whether this mislabelling really matters. Does attention to this sort of detail distract us from the truly serious ways in which we are being ripped off by corporates? Anyway, this is the sort of thing you see on The Checkout, so maybe you should send your photos to that show.