Have you signed up for a Qantas debit card? No, neither have a lot of people it seems…

I received an email from Qantas trying to flog me their new debit card. The first paragraph got me thinking:

“We’ve had so much interest in the exciting new Qantas Card and Qantas Cash™ that we’ve decided to extend the registration of interest deadline by another week to 19 May 2013.”

Specificity the “We’ve had so much interest…” bit.

Don’t you just read that as the reverse?

“We’ve been under whelmed with interest in our new card. So we extended the deadline. Please come show some interest now!”

Is this just me, or do other people read it like that?

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