Shopping in the local Coles supermarket today I noticed that there are now 4 brands of ‘green’ toilet paper. It is interesting to note that the green market must be getting bigger if it can service this many brands.
Now, while I have not test driven all the available brands, I can see that they cater for different markets of greensumers.
The Safe and naturale brands are aimed at the standard market. Both about the same price and paper quality.
The Coles Greenchoice is the house brand. Aimed at the budget consumer who want to feel green.
And GreenSoft, a product I first say today, looks to be aimed at the premium market. The consumer who wants something soft on their behind, but needs to scratch that green itch.
Other people’s thoughts:
- Flushing out theÂ greenwash (ThinkShift, 13 October 2010)
- Toilet paper greenwash (Emily McCluskey, Choice, 28 September 2010)