This hair dresser offers ‘Full Head Foils’.
Something to protect against those annoying Orbital Mind Control Satellites?
The Paranoid’s hair dresser (photo)
Does WD need cartoon characters to reinforce brand recognition?
Outside Capital Square in Sydney CBD today there were 3 mangaesk character. All emblazed with WD logos. ie promoting Western Digital.
Looking like something you might see in Tokyo, manga style characters walking around, handing out trinkets to add to your keitai (mobile phone). But what is the point? Really, how many people are going to walk by and notice them? And know what they are?
My first impression was they were there to increase brand recognition. Most people just think about what size hard drive they have, not what brand it is. So why not make people brand aware?
But it appear there are other motives too.
I found on OzBargin a promotion of WD hard drives, that requires you to buy from a store at Capital Square. So, they were there to entice people into one of the computer shops to take advantage of the current off.
I don’t think it was working though. No signage explaining the point of the characters. Or the availability of the promotion.
Lots of people took their photo with them. And they are recognised on at least one blog. So maybe it worked best for brand recognition.
links for 2010-08-26
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Revolution of the thinking voter turns politics green – Sorry but I'm not convinced a hung parliament is a terrible thing. It may end up being a good thing. I see it as the revolt of thinking voters against an election campaign that was aimed almost exclusively at unthinking voters.
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KERRY O’Brien was correct on Saturday night, just as he was in 2007, when he accidentally declared: ‘‘A win for the ABC.’’ He meant to say ‘‘the ALP’’ but he was right; his employer was yet again the network most Australians turned to for election results and analysis.
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After more than two years of negotiations, Australia and 10 countries formulating a landmark copyright agreement are hopeful of a resolution by next month. The Anti-Counterfeiting Trade Agreement aims to set rules for the operations of intellectual property laws around the world, with a focus on cracking down on internet piracy.
No Stopping The Greens #AusVotes
The results, so far, for yesterday’s Australian Federal Election are quite interesting. We seems to be left with a hung parliament, the choice of who to form a minority parliament going to 4 independents and 1 Greens candidate.
With little difference between the 2 major parties The Greens are gathering momentum. Having gained 1 lower house seat, and over 10% of the primary lower house votes across the country. Plus what looks to be 6 Senate seats, for a total of 9. They are no longer a party that the major parties can ignore.
Can we look ahead to Australia actually having a 3rd major party? Moving away from just a choice between ALP and Liberals/Nationals?
Federal Election 2010 flickr group #AusVotes
Today was the Australian Federal election. After creating a flicker group for the 2007 election, I realised I should do one for this election too.
Go visit the Federal Election 2010 flickr group. Add your photos and peruse the photos that others have added.
links for 2010-08-18
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Motion shot of the bus going round the corner. Looks like it is about to topple over into the photographer.
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The sign in Coles proclaimed Made with 40% choc chips. But do you really want choc chips in your OJ? And wouldn't they get stuck in the straw?
Lookout for that bus!!!
Motion shot of the bus going round the corner. Looks like it is about to topple over into the photographer.
Orange Juice for Chocoholics
The sign in Coles proclaimed “Made with 40% choc chips”. But do you really want choc chips in your OJ? And wouldn’t they get stuck in the straw?
links for 2010-08-12
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Tony Abbott, Tony Smith and Malcolm Turnbull tryout the new Liberal broadband policy. Surfing the Internet, just lookout for the last mile.
Surfing Liberal Broadband Policy (cartoon) #AusVotes
Tony Abbott, Tony Smith and Malcolm Turnbull tryout the new Liberal broadband policy.
Surfing the Internet, just lookout for the last mile.



